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Xi'an Lite Sima Brand, with over 60 years of history, has developed into a large enterprise specializing in the production of medium and large, high and low voltage, high-efficiency energy-saving, and both AC and DC motors. It integrates motor design and manufacturing, electrical control, mechanical processing, molds, casting, transportation, and other automation and complete engineering solutions, becoming a systematic power system provider. Its production and sales scale ranks among the top in China's motor industry. The company develops and produces a wide variety of motors, leading in the domestic market, with a product range of 31 major series, more than 1,800 varieties, and over 19,500 specifications. These motors are widely used in numerous production fields and are a designated supplier for the Ministry of Railways.

The company has always adhered to the corporate policy of "First-class products, first-class management, first-class service," and firmly follows the philosophy of "people-oriented, pragmatic, continuous improvement, and market-oriented service." It strengthens process and site management, enforces strict process discipline, and ensures work and product quality. With the achievements of the "three firsts," the company maximizes customer satisfaction. The products are widely used in compressors, machine tools, water pumps, oil pumps, fans, mixers, transportation, agriculture, food machinery, as well as electric plants, building materials, papermaking, metallurgy, and railways. The products are sold domestically and to several countries including Belgium, Spain, India, and Southeast Asia.

The company adheres to the "Three-heart" service concept: "Sincerity, care, and commitment, Sima always works with heart." Its sales and service network covers both domestic and international regions. Rooted in over fifty years of development history and cultural heritage, the Sima brand has consistently followed the value philosophy of "people-oriented, quality-first, innovation-driven, and integrity-based." The company vigorously promotes the enterprise spirit of "If you're going to do it, do it best, or don't do it at all—there’s no third option." Facing the challenges of the knowledge economy and the international market, the company will leverage its strong technological capabilities and talent advantages to stride toward the goal of becoming "a leading domestic and globally renowned provider of power system solutions centered on motors." The company solemnly promises to continuously improve the quality, price, delivery time, and service of its products, striving to meet customer needs. We sincerely welcome new and old customers to visit us.

Over the years, "Sima" products have been awarded many provincial, municipal, and national honors, including "High-Quality Products," "Famous Brand Products," "National Inspection-Free Products," and "China's Light Brand Products." In 1995, the company was the first in the motor industry to obtain ISO 9001-9004 quality system certification. In August 2005, it passed the ISO 9001-2000 quality system certification from the China Quality Certification Center (CQC), and in May 2006, it also passed the ISO 14000 environmental management system and OHSAS 18000 occupational health and safety management system certifications, becoming the first company in the motor industry to obtain three certifications. At the same time, "Sima" motors have passed EU "CE," US "UL," and China's mandatory "CCC" certifications, with AAA-level quality reputation, ranking among the top 500 enterprises in China's machinery industry. In 2006, Sima Electric Motor was awarded the highest national quality honor, "China Famous Brand" and "Product Quality National Inspection-Free Certificate," ranked among the top 50 in the national electrical industry, and in 2007, it was awarded "Advanced Collective of Shaanxi Province," "Shaanxi Province Harmonious Labor Relations Enterprise," "Outstanding Private Enterprise in Shaanxi Province," "Top 30 Equipment Enterprises in Shaanxi Province," and listed among "Top 30 Listed Enterprises in Shaanxi." It was also recognized as a "High-tech Enterprise" by Xi'an Science and Technology Bureau, and in 2007, the China Electrical Appliance Industry Association rated it as the "Most Competitive Enterprise in the Chinese Electrical Appliance Industry." In 2008, it was recognized as an "Export Brand Enterprise in Shaanxi Province," "National Model Workers' Home," and received several honors, including "Outstanding Enterprise" from the Xi'an Economic and Technological Development Zone. In 2008, "Sima" was also named as one of the most respected enterprises by professional managers in the "Xi'an Evening News" annual economic influence survey. In April 2009, the State Administration for Industry and Commerce recognized "Sima" electric motors as a "China Famous Trademark."